Monthly Archives :

October 2017

1024 681 Mike Stanicek

So Who is driving Product Development- Marketing or R&D?

Market or R&D Driven Product Development?

IT’S BOTH!  If you answered one or the other, you are not optimized for the best outcome.  It is imperative that Marketing and R&D are working as partners and equals on any product development program.  While there are disagreements and conflicts, working through those is what yields world-class product portfolios.

Market Driven Outcomes

  • Market understanding and sizing drives product opportunities
  • Strong competitive understanding (SWOT)
  • Customer voice being utilized
  • Support unique value proposition

R&D Driven Outcomes

  • Innovative products/broad thinking
  • More realistic schedules
  • IP optimized

Evaluate how well your Marketing and R&D teams are working together.  There must be an obvious and almost tense relationship to ensure the best product is designed, driven by user needs, competitiveness, innovation, and time to market.  More importantly, there must be trust and mutual respect to have the best outcome.  It is always a game of trade-offs that need to be made based on solid market and R&D constraint understanding.

With decades of product marketing experience working with many R&D teams, Profitum Consulting can help you optimize this unique cross-functional relationship to yield a world-class product portfolio for your company.  Call 760-695-6772 for a consultation and evaluation of your product development process or email

1024 683 Mike Stanicek

So Why Hire an Interim CEO?

So Why Hire an Interim CEO?

Many companies are faced with challenges whether they be market driven, product driven, or organization/culture driven. When leadership changes are required, hire an interim CEO to fully characterize the problems and define the right strategies to drive success.

When You Hire An Interim CEO, You Get:

Unbiased- clearly articulate the needed changes without political or personal gains.

Open Communication- Employees will be open and discuss required improvements to help frame a positive future.

Job Description- Will describe the right skill set required for the next leader.

Respect/Buy-in-Employees will respect the board’s decision to bring in an unbiased expert to articulate the needed changes.

Direct Feedback- The interim CEO is not motivated to say what the board wants to hear.

These benefits allow for a faster definition of the issues and sets the organization up to find the right leader that will drive positive change and profit momentum.

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