Market Driven Product Commercialization

Product Development and Commercialization must always begin with a solid market strategy and understanding.  The key marketing deliverables establish the necessary product development actions to ensure a solid portfolio is defined and delivered.  The key deliverables include:

Market Driven product definition

Design validation and prototyping

Supply chain development and validation

Customer testing and iteration

Launch planning and support strategies

Manufacturing process validation and line siting

New Product introduction, go-to-market strategy

Market acceptance validation

Design improvements, channel optimization, product platform plans